The Coventry Crusaders Basketball Club has announced today it has accepted an invitation to join the newly-formed British Basketball Association (BBA).  The club, which was formed in 1992, will represent the City of Coventry when the league begins its inaugural season this autumn.

The Crusaders have competed in Division 1 of the England Basketball League (EBL) for 14 out of the last 15 years. The move to the BBA represents a significant step up for the club who cites marketing, sponsorship and financial support as key factors.

“As a club, we are excited about the opportunity to partner with the founders of the BBA”, said Crusaders owner, Dip Donaldson. “Their experience and contacts combined with our knowledge of the basketball market in Coventry will enable us to deliver a competitive club along with first-class entertainment”.

Coventry is the eighth largest city in England and has a population of over 300,000 representing an important market for the BBA. The Crusaders currently play their home matches in the 1000 seat Coventry Sports Centre, and will move to a bigger facility in the near future.

“Coventry is a fantastic sports market with excellent facilities which will be key to the growth of the Crusaders franchise”, said BBA Chief Executive, Ron Scott. “We look forward to working closely with Dip during the induction phase and he has our full support”.

The Crusaders will become a BBA Full Franchise member and shareholder upon final approval by the BBA franchise committee.